Family Counselling and Support Services for Guelph-Wellington is Now Compass Community Services
Family Counselling and Support Services for Guelph-Wellington has rebranded. The agency is now named Compass Community Services and has a new corporate brand and logo as of June 1, 2021.
The organization’s former name was outdated and led to confusion in the community. The change reflects the evolution of the organization along with its current vision and range of services.
“Compass was chosen to capture the reliable, trusted direction and support the agency brings to community members,” said executive director Joanne Young Evans. “The bold new logo adopts the key element of the old logo — caring, connected hands — while representing the guidance and direction Compass provides for community members.”
The new brand was developed by a professional branding company following extensive board, staff, and community engagement and related research.
The four quadrants of the logo’s compass visually represent the four primary areas of support that the agency continues to provide:
Young Evans asserts that only the name and logo have changed. “The services remain the same as they were before the rebrand. Regardless of the best direction for you, the professional Compass staff can guide the residents of Guelph and Wellington there. Because everyone needs a little help now and then.”
Compass Community Services provides a range of individual and group services to children, youth, individuals, couples, families, and seniors and is LGBTQ+ friendly with safe, accessible storefront locations in Guelph, Fergus, and Mount Forest. Updates to the website remain ongoing and are expected to be complete within the next two weeks. The new website address will be www.compasscs.org.